When it comes to advertising, there are a million and one ways to go about it. You can place ads in newspapers and magazines, on television and radio, or online. You can use billboards, bus stop posters, or even skywriting.
However, as technology advances, more and more businesses are turning to programmatic advertising as their primary means of reaching customers.
Did you know that programmatic advertising is growing at an accelerated rate and will hit almost $100 billion in 2022? That’s because it offers a number of advantages for businesses of all sizes.
If your business is yet to explore this awesome advertising strategy, you can be sure you’re missing out on a lot. To help you start on the right foot, we’ll explore the advantages of programmatic advertising. It’ll explain why so many companies are putting over 50% of their online advertising budget on it.
How Programmatic Advertising Works
Before we get into the advantages, let’s first understand how programmatic advertising works.
In a nutshell, programmatic advertising refers to the use of technology to automate the entire process of buying and selling ad space. This type of advertising uses data and algorithms to purchase ad inventory in real-time.
The programmatic ecosystem is made up of:
- Programmatic advertisers (brands that want to show their ads)
- Programmatic platforms/publishers (websites where the ads are displayed)
- Ad exchanges (the marketplace where programmatic buyers and sellers trade)
- Demand-side platforms or DSPs (the software used by programmatic buyers)
Now that you know the basics let’s look at some of the advantages programmatic ads have to offer.
Programmatic Advertising Is More Efficient
Programmatic advertising is more efficient than traditional methods because it allows you to automate the process.
This means that you can place your ads on multiple websites and platforms without having to lift a finger. All you need to do is set your budget and target audience, and the program will do the rest.
What’s more, programmatic advertising is also more effective. A recent study showed that programmatic ads are viewed more than traditional display ads. This is likely because programmatic ads are targeted and relevant to the viewer.
When your ad speaks to the viewer on a personal level, they are more likely to remember it and even take action. This is the power of programmatic advertising.
You Can Sync Programmatic Activities With DOOH
Digital out-of-home advertising (DOOH) is a type of programmatic advertising that uses digital displays in public places. This could be anything from bus stops and elevators to gas stations and shopping malls.
DOOH is growing in popularity because it offers several advantages, including the ability to target specific demographics and locations. It is also highly effective, with studies showing that DOOH can increase brand awareness by up to 16%.
When you sync programmatic activities with DOOH, you can amplify your message and reach a wider audience. This is because programmatic allows you to target specific demographics.
DOOH ensures that as many people as possible get to see the programmatic ads. It’s the perfect combination for businesses that are looking to make a significant impact with their advertising campaigns.
Campaigns Can Be Weather Triggered
You can now use programmatic advertising to target customers based on the weather! This is possible due to programmatic’s ability to access real-time data.
For example, if you own an ice cream shop, you could target ads to people in areas where the temperature is above 80 degrees. Or, if you’re selling winter clothes, you could target ads to people in areas where the temperature is below 50 degrees.
This is an incredibly effective way to ensure that your ad reaches the right people at the right time. It’s also a great way to boost sales and get ahead of your competitors. Furthermore, it’s a great way to show your customers that you’re always one step ahead.
Programmatic Advertising Is More Flexible
Flexibility means that you can change your ad campaign on the fly to get the best results. For example, if you want to target a different audience or change your budget, you can do so without any hassle.
This level of flexibility is not possible with traditional advertising methods. Once an ad is placed, it can’t be changed without incurring additional costs. This can be very frustrating, especially if you’re not getting the results you want.
With programmatic ads, you have the freedom to experiment and make changes as you see fit on the ad network. This allows you to fine-tune your ad campaign for maximum impact.
Programmatic Advertising Is More Cost-effective
This is because you only pay for the ads that users actually view. With traditional methods, you often have to pay for ad space whether or not anyone sees your ad.
This means that programmatic advertising can help you save a lot of money, especially if you have a limited budget.
Not only are programmatic ads more cost-effective, but they also allow you to get more bang for your buck. Since they’re targeted and relevant, users are more likely to use them. This means that you’re getting more value for your money.
More Data and Insights
One of the best things about this mode of digital advertising is that it provides you with more data and insights than traditional methods. This allows you to track your ad campaign and see what’s working and what’s not. You can also use this data to optimize your ad campaign for better results.
For example, if you notice that certain ads are not performing well, you can quickly make changes to improve your results. This level of data and insights is simply not possible with traditional methods. This is yet another advantage that programmatic advertising has to offer.
Improved Targeting Capabilities
With programmatic advertising, you can target your ads more precisely to your target audience. This means that you can show your ads to people who are more likely to take interest in them, and as a result, you’ll get better results from your advertising campaigns.
You can target your ads based on factors such as age, gender, location, interests, and even past purchasing behavior. This level of targeting is simply not possible with traditional methods.
Programmatic advertising gives you the ability to laser-focus your ad campaigns for maximum impact.
Faster Launch for All Devices
With programmatic, you no longer have to rely on a team of people to design each ad for each device.
The same ad will automatically adjust to fit the dimensions of any screen it’s viewed on. This saves valuable time and money, which you can reinvest into other areas of your marketing strategy.
Not to mention, programmatic ads are also less likely to contain errors. With so many steps involved in the traditional ad-creation process, human error is practically inevitable.
By automating the process, you can rest assured that your ads will be free of any typos or other mistakes.
Programmatic Reach Is Huge
The programmatic ecosystem is essentially made up of millions of websites and apps on the demand side platform. That’s a lot of potential customers you can reach with your ads.
When you buy ad space, you have the opportunity to serve your ad on any number of these sites and apps (depending on where your target audience hangs out online).
You can also buy ad space on specific websites or apps that you know your target audience frequents. The DSP ecosystem is vast and ever-growing. You can rest assured that your target audience will see your ads when you programmatically buy ad space.
You’ll Know All the Websites Where Your Ads Appear
With programmatic advertising, you’ll always know which websites your ads are appearing on. This is because programmatic ad platforms provide complete transparency.
You can see how many people have seen your ad and even where they saw it. This level of transparency is not something you’ll find with traditional advertising methods.
Knowing where your ads appear is important for two reasons. First, it allows you to track your progress and see which websites are giving you the most bang for your buck. Second, it ensures that your ads appear on reputable websites.
You don’t want the association with a website that’s known for being spammy or unreliable. The programmatic ad platform you use will give you all the information you need to ensure your ads appear on the right websites.
You Can Automate Your Entire Advertising Strategy
When you programmatically buy ad space, you can automate your entire advertising strategy. This means that you can set up your campaigns and then let them run on autopilot.
You’ll still have the ability to make changes and adjustments as needed, but the majority of the work will be done for you.
Automated advertising is a huge time-saver, especially if you’re running multiple campaigns at once. You can focus on other areas of your business. This frees up your time so that you can work on more important things.
The Ultimate Benefits of Programmatic Advertising: A Guide
Programmatic advertising gives you the ability to track data and measure results in real-time. This level of transparency wasn’t possible with traditional advertising methods, which made it difficult to gauge the effectiveness of your campaigns.
With programmatic, you can see how your ads are performing at all times and make changes on the fly to ensure that they’re as effective as possible. That said, please give us a call if you would like professional help with programmatic or any modern digital advertising for your business.