Tag: Demand Side Platform

Ad Newbies

Universal IDs – A solution to cookie syncing?

Ad Newbies

Frequency Capping – What it is and why you should be using it

Ad Newbies

Ad Server vs. SSP – What’s the Difference

Online Advertising

Real-Time Bidding. How does it work?

Ad Newbies

What is a DSP? Here’s what you need to know