GDPR, or General Data Protection Regulation, is an important privacy law that was put into effect in the European Union on May 25th 2018. While not first of its kind, GDPR provided sweeping protections for European residents and greatly increased the regulatory burden on digital advertising in the European Union. The effects of GDPR are still being felt and the industry will continue adjusting to the new status quo for some time. Follow all manner of GDPR-related news and articles here.