Affiliate advertising Here you can find a broad range of articles that focus on Affiliate Advertising. Affiliate Advertising is, broadly speaking, the process by which an individual undertakes to advertise a product or service on behalf of a business. Affiliate advertising has to potential to greatly benefit both the affiliate and the business engaging him. This is why this particular advertising style has exploded in popularity over the last few years. The business doesn’t need to invest in actually developing its marketing and advertising capacity and the affiliate can focus exclusively on advertising and marketing without worrying about any other aspect of the business.